Privacy Policy
Last updated: 12 October 2026
1. Introduction
AlpsTransfers respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how personal data is collected, used, stored and shared when you visit https://www.alpstransfers.com, request a transfer quote or make a booking through our website.
We process personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR), where applicable.
2. Who Is Responsible for Your Personal Data?
The data controller responsible for processing your personal data is:
Legal company name: WestDvin
Legal form: SIA
Registered address: Viestura prospekts 47-3, Riga, LV-1005, Latvia
Registration number: [INSERT COMPANY REGISTRATION NUMBER]
Email: info@alpstransfers.com
Website: https://www.alpstransfers.com
For privacy-related questions or requests, please contact us at info@alpstransfers.com.
3. What Personal Data Do We Collect?
Depending on how you use our website and transfer services, we may collect the following information:
Contact information
Name and surname
Email address
Telephone number
Booking and journey information
Pickup and drop-off locations
Pickup date and time
Return journey date and time, where applicable
Number of passengers
Flight number and flight arrival or departure time, where provided
Baby seat, child seat, booster seat and ski or snowboard requirements
Customer notes and other information voluntarily provided in connection with a booking
Technical information
When you visit our website, certain technical information may be processed by the website and its service providers, such as IP address, browser type, device information and security logs, to the extent necessary for website operation and security.
4. Why Do We Use Your Personal Data?
We use personal data for the following purposes:
To calculate transfer prices and provide journey estimates
To respond to enquiries and quote requests
To create, manage and confirm bookings
To communicate with customers about their journeys
To coordinate transfers with the relevant drivers and operational staff
To manage cancellations, complaints and customer support
To process payments and maintain accounting records, where applicable
To protect the website, prevent misuse and establish or defend legal claims
To comply with applicable legal and regulatory obligations
We do not use personal data for unrelated purposes without an appropriate legal basis.
5. Legal Basis for Processing
Depending on the circumstances, we process personal data on one or more of the following legal bases under Article 6 of the GDPR:
Contractual necessity: to provide a quote, arrange a transfer, manage a booking or take steps requested by you before entering into a contract.
Legal obligation: to comply with applicable accounting, tax and other legal requirements.
Legitimate interests: to protect our website, manage our business operations, respond to service-related enquiries and establish or defend legal claims, where these interests do not override your rights and freedoms.
Consent: where consent is legally required, for example for certain optional marketing activities or non-essential cookies.
Where processing relies on consent, you may withdraw it at any time. Withdrawal does not affect processing that took place before consent was withdrawn.
6. Google Maps and Route Calculation Services
Our website uses Google Maps Platform services, including Places Autocomplete and route calculation functionality, to suggest locations and calculate journeys.
When you use these features, information such as the addresses or locations entered into the calculator and technical request information may be processed by Google to provide the requested functionality.
Google processes information in accordance with its own terms and privacy policy.
Google Privacy Policy:
https://policies.google.com/privacy
Google Maps Platform Privacy and Terms:
https://developers.google.com/maps/terms
7. Who May Receive Your Personal Data?
We may share personal data with the following categories of recipients where necessary:
Authorised employees and operational personnel
The driver assigned to your transfer, where necessary to perform the journey
Website hosting and infrastructure providers
Cloudflare services used to process bookings and store booking information
Google Maps Platform services used for address suggestions and route calculations
Email service providers used to send booking notifications and confirmations
Payment service providers, where applicable
Professional advisers and public authorities where disclosure is required by law
We do not sell customers' personal data.
8. International Data Transfers
Some of our service providers may process personal data in countries outside the European Economic Area (EEA).
Where personal data is transferred outside the EEA, we take steps to ensure that the transfer complies with applicable data protection law, including the use of an adequacy decision or appropriate safeguards where required.
9. How Long Do We Keep Your Data?
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy.
Booking records: retained for the period necessary to manage the transfer, address complaints or claims and comply with applicable accounting, tax and other legal retention requirements.
Enquiries that do not result in a booking: retained for the period necessary to respond to the enquiry and manage any related follow-up.
Technical and security logs: retained for the period necessary to maintain website security and investigate technical issues.
When personal data is no longer required, it will be deleted or anonymised, where appropriate, subject to applicable legal obligations.
10. How Do We Protect Your Data?
We apply appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, alteration or disclosure.
Access to booking information is limited to people and service providers who need it for legitimate operational purposes.
No method of transmitting or storing information can be guaranteed to be completely secure.
11. Your Data Protection Rights
Subject to applicable law, you may have the right to:
Request access to your personal data
Request correction of inaccurate or incomplete data
Request deletion of your personal data
Request restriction of processing
Object to certain types of processing
Request data portability, where applicable
Withdraw consent where processing is based on consent
Lodge a complaint with a competent data protection supervisory authority
To exercise your rights, contact booking@alpstransfers.com.
We may need to verify your identity before responding to a request. We will respond within the time limits required by applicable law.
12. Cookies and Similar Technologies
Our website may use cookies or similar technologies required for essential website functions, security and integrated services.
Optional analytics or marketing technologies, if used, will be managed in accordance with applicable legal requirements, including obtaining consent where required.
The cookies and technologies actually used depend on the website configuration and enabled integrations.
13. Third-Party Websites
Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of third-party websites. We encourage you to review their privacy policies before providing personal information.
14. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to our services, website functionality or applicable legal requirements.
The latest version will be published on this page with its updated revision date.
15. Contact
For questions or requests relating to this Privacy Policy or your personal data, please contact:
AlpsTransfers
Email: booking@alpstransfers.com
Website: https://www.alpstransfers.com